Most of what you’re reading in chiropractic circles right now was written by a computer. And your readers already know it. The second they clock the pattern, they’re gone. Doesn’t matter how good the idea was.
This week I’m walking you through my actual AI Red Flags Document, the checklist I upload to every project folder before a single word gets written. Because even when your AI knows your brand voice, it still defaults to patterns that kill credibility on contact.
Last week I caught the phrase “reclaim your vitality” in a draft. That’s the kind of thing that sounds fine until you read it out loud and realize you’d never say it to a patient in your life.
What we cover:
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The hard style rules that kill AI slop before it kills your credibility
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Structural red flags showing up everywhere in chiropractic content right now (you’ve seen these, you’ve probably published some)
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The exact banned words and phrases that trigger an immediate reader tune-out: transformative, holistic approach, unlock your potential, gone
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My 8-point human check to run before anything goes out
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Why “safe, gentle, effective” is not a marketing strategy, and what the replacement actually looks like
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How I use AI inside the Cranial Doc email series without losing the voice that built it
Run your last three emails through this checklist. You’ll find at least one thing you’d never say out loud to a patient. Share this with a doc whose content needs a cleanup.
YOUTUBE DESCRIPTION (revised) Most chiropractic content online right now reads like it was written by a committee that’s never adjusted anyone. And the worst part? Your audience already knows it, even if they can’t explain why. There are patterns, fingerprints, tells that AI leaves on copy. The second your reader clocks them, you’ve lost them.
In this episode, I’m breaking down my actual AI Red Flags Document, the checklist every piece of Cranial Doc content runs through before it goes out under my name.
Last week I caught the phrase “reclaim your vitality” in a draft. Sounds fine on screen. Say it out loud to a patient and you’ll hear exactly why it’s on the banned list.
What you’ll learn:
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The structural patterns that immediately signal “AI wrote this”
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Specific words and phrases to cut on sight: holistic approach, transformative, game-changer, gone
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How to vary paragraph length, tone, and rhythm so your copy reads like a human who actually sees patients
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My 8-point final check before anything ships
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How I use AI in the Cranial Doc email series without it sounding like every other chiro on the internet
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Why “safe, gentle, effective” is dead language that moves zero needles, and what to say instead
I use AI every week. This episode is about using it in a way that serves your message instead of burying it in corporate-sounding filler that nobody wants to read.
Run your last three emails through this checklist. You’ll find at least one thing you’d never say out loud. Get on the email list: Get On The Cranial Doc List Share this with a doc whose content needs a cleanup. Subscribe if you’re serious about clinical mastery, practice growth, and not sounding like a robot.
00:00 AI Slop Problem 00:29 Podcast Intro Mission 02:38 Why Readers Tune Out 04:09 AI Red Flags Document 07:40 How He Uses AI 09:06 Hard Style Rules 11:52 Structural Red Flags 13:49 Tone Language Triggers 15:19 Human Check Rewrites 16:53 Wrap Up Course Tease 17:40 Outro Subscribe Review