Ten years in practice. 121 chiropractors within 10 miles. Half that radius is the Atlantic Ocean. And honestly, saying no is one of the biggest reasons the practice finally got easier.
This episode breaks down the framework we use to decide who belongs in our office and who we’d rather send somewhere else. We stopped pretending we had to be the right fit for everybody.
What we get into: • Why patients trust you more when you stop trying to take everybody • The three-legged stool we look at in pediatric cases: nervous system adaptability, cranial function and airway, and brain development • How to know whether you’re actually the right provider for someone, or whether another office would serve them better • Why referring inside the profession is usually a sign of confidence, not weakness • The Ferrari analogy, and why some patients simply do not need your level of expertise • What it means when someone checks one box, two boxes, or all three • How to explain your triangle clearly enough that patients understand why your office may be the only place putting all three pieces together • The docs trying to do everything usually end up diluted.
Build your triangle. Get really good at it. Refer the rest out.
Share this with the doc who’s still saying yes to everybody and burning themselves out trying to make it work.
00:00 Not Everyone’s Chiropractor 00:54 From Yes to No 00:00 Niche and Commitment 05:52 Ferrari Fee Analogy 07:54 Your Three Niches 08:31 The Three Domains 11:32 Who Else Can Help 14:28 Triangle Positioning 15:48 Referrals and Authority 18:56 Wrap Up and CTA 19:39 Podcast Outro