If you’re running Google Ads — or paying someone else to — this episode might save you thousands.
In this episode, Dr. Anthony Pellegrino breaks down exactly how he thinks about Google Ads for a scaling chiropractic practice — what actually matters, what’s a complete waste of money, and why most agencies quietly bleed you dry while blaming “a bad month.”
This is not theory. This is in-the-weeds, hands-on, do-it-yourself (or at least audit-your-agency) strategy.
We cover:
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Why Google Ads should be your first paid traffic channel (especially early on)
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High-intent vs low-intent leads — and why most practices mix them up
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The single report you should be checking every week (and why almost no one does)
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How competitors steal your traffic — and how to stop paying for wrong phone calls
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Broad match vs phrase vs exact match (and when each actually makes sense)
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How to scale ad spend without destroying cash flow
If you want predictable growth, clean numbers, and ads that actually bring in people who want chiropractic — this episode is required listening.
No fluff. No vibes. Just systems, math, and accountability.
00:00 Introduction and Overview
00:19 The Importance of Google Ads
00:37 Understanding Key Metrics and Strategies
04:18 Google Ads Campaign Types and Keywords
07:41 Optimizing Your Google Ads
08:48 Monitoring and Adjusting Your Campaigns
14:38 Landing Page Optimization
19:00 Final Thoughts and Recommendations