Here’s why most docs get pushback on pediatric care plans: they present it as one big lump.
“3x/week for 12 weeks, then 2x/week for 6 weeks. That’ll be $XX.”
That’s not value, that’s a math problem. Math problems get compared, questioned and shopped.
And here’s what the parent hears: “Well, my last chiro only cost $YY.”
Here’s how I flip it.
I break every single thing we do into small pieces. Each piece has a name and a specific benefit tied directly to the parent’s goal. Stack them one by one and the plan goes from “a bunch of visits” to a mountain of value.
Pieces I bring into pediatric care plans:
- Neurotonal chiropractic adjustments: specifically correct subluxation so the child’s nervous system can get out of fight-or-flight and start self-regulating
- Craniopathy: adjusting cranial subluxations, tied to what the parent wants for feeding, sleep and comfort
- Nervous system reevaluations every 12 visits: objective proof of progress
- Cranial reevaluations: changes parents can see and track
- Head shape index tracking: black-and-white data that shows measurable change over time
- Brain-based reevaluations: connecting neurological progress to developmental milestones
And that’s just the start.
For neuro kids, I build longer care plans that start intensive and taper down, in two phases, each with its own goals and its own stack.
Phase 1: high frequency, focused on calming the nervous system and unwinding the stuck patterns you just reviewed, so the child can handle more stress and stop living in fight-or-flight. List everything you do in Phase 1 as its own stack, bullet by bullet.
Phase 2: visits drop as the child gets better at processing and handling stress. List everything in Phase 2 as its own stack too, even if it looks almost identical to Phase 1. Repetition matters. When you write it all out again, parents see added value, not “the same stuff, less often.”
At the end of Phase 2, I explain we’ll redo evaluations to decide exactly what’s needed for supportive or wellness care. But in the ROF, I keep parents focused on just these first few months.
By the time parents see the whole stack, they’re not adding up visits anymore. They’re weighing benefits against their fears.
And when you’ve layered in that much specific, high-value stuff, the number at the end feels like it’s coming in way under what they expected.
That’s why I almost never get pushback. The ROF isn’t about selling care. It’s about stacking value so high the price feels like a bargain.
Dr. Anthony